Sears 1970 Advertisement — Sears Invents the Lightweight Spyder 500: It Gets You There a Whole Lot Faster

[A boy in a striped shirt rides a blue and gold Sears Spyder 500 with butterfly handlebars and a banana seat, with callouts pointing to its parts. An inset photograph shows four boys riding Spyders along a road.]
Sears invents the lightweight “Spyder 500.”
It gets you there a whole lot faster.
Sears got this idea from watching hot cars: a bucket banana seat with sports car styling.
The shift lever’s just like a racing bike’s—only mounted up here so it’s easy to reach.
Ever see a cheater slick on a 24-inch lightweight-size tire? Now you have.
Sears had an idea to make night riding safer: safety reflector strips on the frame, pedals, and spoke guard.
Not one—but two rear brakes for double-sure stopping power. You get a caliper brake plus a big drum brake that works like the kind on cars.
Gear up or gear down. You’ve got five ways to go with this derailleur. Need more? Then Sears 10-speed model is your baby.
Choosing a bike used to be a tough decision. Sears knows. They talked to hundreds of boys just like you. For hot styling, the Spyder was the favorite. For speed, the lightweight was the way to go.
But now you don’t have to make that decision. Because Sears had an idea.
An idea to take the things you like best about each kind of bike and put them together on a bike like there never was before. So Sears had a famous bicycle designer do just that.
And this is the bike. The “Spyder 500.”
Butterfly bars, cheater slick tire, bucket banana seat on a lightweight racing bike that’s geared to get you where you’re going a whole lot faster. For anyone, from 7 to 17, it’s a whole new way to go.
Climb on this fantastic new bike, The “Spyder 500,” tomorrow. You’ll find it only at the Sears Sports Center in a Sears, Roebuck and Co. store. Or in the Catalog.
Sears
SPORTS CENTER
where the new ideas are