Sears 1969 Advertisement — Sears Wheels Out the First Bike with a Frame Like a Drag Racer

[An orange and red Sears Screamer high-rise bicycle with a number 1 chain guard, photographed from below in front of a red dragster, with callouts pointing to its parts. An inset photograph shows two boys riding Screamers over a dirt hill.]
Sears wheels out the first bike with a frame like a drag racer.
Here’s where the action starts. On the right, a five-speed stick for the derailleur gears. On the left, a new drag control.
Squeeze these handgrips—and Sears dual rear brake system pulls you up to a smooth, safe stop.
These butterfly handlebars look like they fly. You do when you grab hold and go!
You’ve never seen a bucket banana seat like this. It’s brand new and rear and side reflectors are built right in.
Drag racers helped Sears design the frame. See how it slopes to the front. Like lightning sitting still!
Torsion spring suspension in front and dual coil-spring shocks in back smooth out the bumps of the roughest roads.
The fastest cars in drag racing? You know what they look like. Long sloping frames. Huge rear tires. And a look like lightning.
That gave Sears an idea for a bike built the same way. The first one that would look like the real thing. Now Sears has it. The new Screamer.
It’s a wide-tired, low-slung, honest-to-drag-racing bike. And it’s like nothing else you’ll see this side of the drag strip.
You’ll see it only at Sears. Tomorrow, look over the new Screamer, one of the great bikes, at the Sears Sports Center. Or look in the Sears, Roebuck and Co. Catalog.
Sears
SPORTS CENTER
where the new ideas are