Sears 1968 Advertisement — Sears Went to the Drag Races and Came Back with a New Kind of Bike

[A yellow Sears Screamer high-rise bicycle photographed from below against the sky, with callouts pointing to its parts. Three boys ride Screamers across a field at the foot of the page.]
Sears went to the drag races and came back with a new kind of bike.
Grab those glitter-wrapped butterfly bars—and go!
You know how to go—but how do you whoa? Just squeeze the handgrips—and Sears dual rear brake system stops it like you want it.
A bucket seat for a bike? That’s an idea straight from the drag racers.
That’s a five-speed stick, and it shifts the derailleur gears slickety-split.
That’s a real “candy apple” paint job—in yellow yet. The custom car people in California started the idea. And it really shines.
The big wheel in back, and the little wheel in front are other Screamer ideas. So is the rear tire. It’s called a cheater slick and it helps you start fast.
At the drag races you see cars like you see nowhere else. When those cars go screaming by, can’t you just see yourself driving one of ’em?
That gave Sears an idea.
The idea for a bike that makes you feel like a racing man. A bike that makes any other bike just a plain drag.
Now Sears is ready. That’s the new bike, in the picture. And it’s called The Screamer.
It sure doesn’t look or ride like any bike Sears, Roebuck and Co. ever had before. (Or any bike you ever had before.)
Tomorrow check out The Screamer—one of the great collection of bikes—at the Sears Sports Center. You just got to see it to believe it.
Sears
SPORTS CENTER
Where the new ideas are