S.C.C.M. 1950 Advertisement — Riva-Sport and Alphonse Thomann: Toy Bicycles and Luxury Scooters

— Page 1 —
Société Centrale de Constructions Mécaniques

Société anonyme au capital
de 60.000.000 de francs

14, 16, 18, Rue de Madrid
VICHY

AGENCE GÉNÉRALE
EXPORTATION :

134, Avenue de Malakoff
PARIS (XVIe)

“Le monde dans
sa roue…”

LES CYCLES
RIVA-SPORT
VICHY

Une gamme complète
de bicyclettes-jouets
et patinettes de luxe

LES CYCLES
AT
ALPHONSE
THOMANN

[A half-page advertisement inside a single-rule frame with a heavier double rule at the top and foot. A halftone photograph of a child’s bicycle with small balloon-tired wheels, mudguards, a rear carrier, a bell, a sprung saddle and a stabilizer wheel at the rear fills the center. At the lower left is the Riva-Sport trademark: a black rectangle with radiating rays, a globe showing the Americas encircled by a bicycle wheel and fork, the quoted slogan in script at the top and the name in a white panel below. At the lower right a black vertical oval carries the Alphonse Thomann mark, an interlaced “A” and “T” monogram, reversed out in white between “LES CYCLES” and the name. The slogan “Une gamme complète de bicyclettes-jouets et patinettes de luxe” is set in heavy script in an outlined box below the bicycle.]

[This advertisement shares page 8 of L’Officiel du cycle with an advertisement for Radior, held here as its own record.]