S.C.C.M. 1953 Advertisement — Kid River children’s bicycles for ages 3 to 10 and the Motobloc cyclomoteur, with credit sales and depots at Paris, Marseille and Rochefort

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ROULEZ VITE… PAYEZ LENTEMENT… GRACE A NOTRE SYSTÈME DE VENTE A CRÉDIT

BICYCLETTES
CYCLOMOTEURS
VÉLOMOTEURS
MOTOS LÉGÈRES

CYCLOMOTEUR “Motobloc”

Il n’y a qu’un ” KID ” …
… le
kid
RIVER
Bicyclettes d’enfant pour tous les âges :
3-4-5-6-7-9-10 ans

Dépôt de PARIS &
Département Jouets :
134, Avenue de Malakoff (16e)

Succursale de MARSEILLE :
S. C. D. I.
47, Rue Falque

Dépôt de ROCHEFORT :
15, Rue Lafayette

Pour compléter notre réseau d’Agents, consultez-nous !

La SOCIETE CENTRALE de CONSTRUCTIONS MECANIQUES
S. A. au CAPITAL de 90.000.000 Frs
14, 16, 18, rue de Madrid – VICHY (Allier)

[A full-page advertisement in a double ruled frame, printed in dark brown-black on a buff ground, with no color. A line of slanted capitals runs across the head of the page. At the upper left a halftone photograph shows a smiling boy in a short-sleeved belted shirt, shorts and knee socks, one arm raised, seated on a child’s bicycle with small fat-tyred wheels, a luggage rack over the rear wheel and a pair of small stabilizer wheels at the back. At the upper right four lines of outlined capitals list the types of machine, with a wavy rule beneath them. Below the rule the words “CYCLOMOTEUR” and a script “Motobloc” label a halftone photograph of a motorized bicycle with a tank between the frame tubes, a headlamp, a saddle, a rear carrier and a small engine under the pedals. At the lower left the maker’s mark for the children’s line is an octagonal frame holding the lowercase letters “kid” over a rayed sun, with “RIVER” below. A vertical wavy rule separates the two halves. The depots and the company name stand across the foot in bold capitals and italic lines, with the capital and the Vichy address in a typewriter-style face. No artist signature or agency mark is visible. Faint text from the reverse of the leaf shows through in the margins and between the two photographs.]