S.C.C.M. 1951 Advertisement — The Ami Scooter, the Motobloc and the Riva-Sport and Thomann Cycles

— Page 1 —
Société Centrale de Constructions Mécaniques
Succursale : 105, Rue d’Italie, Marseille

Société anonyme au capital
de 60.000.000 de francs

14, 16, 18, Rue de Madrid
VICHY

SERVICE
EXPORTATION

134, Av. de Malakoff
PARIS (16e)

SCOOTER ” AMI ”

CYCLOMOTEUR “Motobloc”

“Le monde dans
sa roue…”
LES CYCLES
RIVA-SPORT
VICHY

LES CYCLES
AT
ALPHONSE
THOMANN

Venez tous…
HALL du CYCLE – Stand 61 – Tél. LEC. 52-82

[A full-page advertisement in black on cream inside a double-ruled frame. The firm’s name runs across the top in condensed bold capitals and lower case, with the Marseille branch line below in an extended display face; the Vichy head office and capital stand at the left and the Paris export office at the right. In the center, two halftone photographs on the open ground: the “Ami” scooter, seen from the front three-quarter, with leg shield (the name “Ami” on it), a single sprung saddle, a tubular rear carrier, a small headlamp on the handlebar and a side stand; below it, the “Motobloc” cyclomoteur, a step-through bicycle with the engine unit (marked “MOTOBLOC”) at the bottom bracket, a tank on the seat tube, a sprung saddle, a rear carrier, fenders and a front lamp, the name “Motobloc” in black script with a swash underline. In the lower left corner, a black square logo for Les Cycles Riva-Sport, Vichy: a globe of the Americas with a bicycle wheel and front fork rising over it, the slogan in white script at the top and the name in white capitals on a band. In the lower right corner, a black oval logo for Les Cycles Alphonse Thomann with a large interlaced “AT” monogram in white. A rule above the closing invitation and stand line. A faint offset of another printed page (a large display heading, a drawing and text columns) shows through the whole ground; it is not part of this advertisement. No signature or agency mark.]