Ruche 1953 Advertisement — The new 1954 Ruche models: fully rustproofed Luxe and Populaire bicycles and the Bima

— Page 1 —
Ruche

Présente
ses nouveaux modèles 1954

2 SÉRIES DE BICYCLETTES
A INOXYDABILITÉ INTÉGRALE
GARANTIE DE 2 ANS
CONTRE TOUTE OXYDATION :
● Série LUXE
● Série POPULAIRE

3 TYPES DE ” BIMA ”
Standard — Luxe — Grand Luxe

Salon du Cycle
Porte de Versailles — STAND 58

A. QUILLARD, Constructeur – NANCY

[A ruled, text-only advertisement in black and white, framed by a thin rule with a heavy vertical bar down the left edge. The name “Ruche” fills the head in very large, heavy script lettering with swelling strokes. Below it, “Présente” and “ses nouveaux modèles 1954” are set in slanted sans-serif italics, with a small black square beneath. The main claims follow in tightly set heavy condensed capitals, “2 SÉRIES DE BICYCLETTES” and “3 TYPES DE ” BIMA “”, each followed by lines of spaced bold or light sans-serif capitals and a list of two series marked with round bullets and a list of three types separated by dashes. The show line is set in italic with the hall and stand number in plain and bold type. A ruled line near the foot divides it from the maker’s name, “A. QUILLARD,” in heavy shaded capitals followed by “Constructeur – NANCY” in lighter type. There is no drawing and no signature.]

[This advertisement shares page 198 of L’Officiel du cycle with advertisements for Brasobloc, MDL, Marcel Guillen and IEP, each held here as its own record, and others for S.E.R., Cellier et Pouly, G.B., F. Barbe and Bolland.]