R.F.G. 1955 Advertisement — R.F.G. Special Manufacture of Spare Parts for Cycles, Cyclomoteurs and Motorcycles

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ROUSSON & CHAMOUX

S. A. R. L. au Capital de 48.000.000 de francs
FEURS (Loire) – Tél. : 8
TÉLÉGR. : ROUSSON-FEURS

FABRICATION SPÉCIALE
de pièces détachées pour cycles
cyclomoteurs et motos

MOYEUX
PÉDALES
JEUX
DE DIRECTION

MARQUE
R.F.G.
DÉPOSÉE

ROUES DENTÉES
MANIVELLES
JEUX
DE PÉDALIERS

AXES — PIGNONS — COURONNES

pour cyclomoteurs et motos

MAISON FONDÉE EN 1880
75 ANS D’EXISTENCE
est la meilleure garantie
SALON DU CYCLE : STAND 310.

[A ruled advertisement in black and white, set entirely in type with no drawing, enclosed in a single heavy rule. “ROUSSON & CHAMOUX” stands across the head in large condensed sans-serif capitals, with a thin rule beneath it. Below, in small roman type, come the company line, the town line in bold slab-serif capitals with the telephone number, and the telegraphic address in light capitals. A short rule separates “FABRICATION SPÉCIALE” in slab-serif capitals and two lines of widely spaced lowercase sans-serif, followed by another short rule. The middle band is symmetrical: a stack of condensed bold capitals at the left (moyeux, pédales, jeux de direction) and another at the right (roues dentées, manivelles, jeux de pédaliers) flank an oval outline holding the large letters “R.F.G.” with “MARQUE” curved above and “DÉPOSÉE” curved below. A line of light capitals joined by dashes and a line of lowercase text follow, then a short rule and the founding line in light capitals. “75 ANS D’EXISTENCE” is set in heavy slab-serif capitals, with an italic line beneath it and the Salon stand line at the foot, the stand number in bold. The mark of the firm sits in the oval at the center; no artist signature or agency mark appears.]

[This advertisement shares page 202 of L’Officiel du cycle with an advertisement for Norma, held here as its own record, and others for Ferrebœuf Frères and Lelaurain.]