R.F.G. 1953 Advertisement — Parts for cycles, cyclomoteurs and motorcycles since 1880: hubs, pedals, headsets, cranks

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ROUSSON & CHAMOUX

S. A. R. L. au Capital de 48.000.000 de francs

FABRICATION SPÉCIALE
de pièces détachées pour cycles
cyclomoteurs et motos
FEURS (Loire) – Tél. : 8
TÉLÉGR. : ROUSSON-FEURS

MOYEUX
PÉDALES
JEUX
DE DIRECTION

MARQUE
R.F.G.
DÉPOSÉE

ROUES DENTÉES
MANIVELLES
JEUX
DE PÉDALIERS

AXES — PIGNONS — COURONNES
pour cyclomoteurs et motos

MAISON FONDÉE EN 1880
70 ANS D’EXISTENCE
est la meilleure garantie

SALON DU CYCLE — Stand 325

[A text-only ruled advertisement in black and white, enclosed by a thin black frame, with no drawing. “ROUSSON & CHAMOUX” spans the full width at the head in very large condensed black sans-serif capitals, with a horizontal rule beneath. Below it the type changes from line to line: a small spaced sans-serif line for the capital, a heavy slab-serif line “FABRICATION SPÉCIALE”, lighter lowercase lines for the parts, a bold slab line for the town and telephone, and a light capital line for the telegraphic address. A short rule leads to a two-column list in bold condensed capitals, hubs, pedals and headsets at the left and toothed wheels, cranks and pedal sets at the right, with the words “DE DIRECTION” and “DE PÉDALIERS” on the last line of each. Between the columns an oval outline holds “R.F.G.” in large thin roman capitals, with the words “MARQUE” above and “DÉPOSÉE” below set along the curve of the oval. A line of light spaced capitals with dashes and a lowercase line follow, then another short rule. The foundation date is in light capitals, “70 ANS D’EXISTENCE” in very heavy slab-serif capitals, a slanted lowercase line beneath it, and the stand notice “SALON DU CYCLE — Stand 325” in heavy slab-serif at the foot. No signature is visible.]

[This advertisement shares page 174 of L’Officiel du cycle with advertisements for Murcia, Gobin-Daudé and Bufflier.]