R.F.G. 1954 Advertisement — Spare Parts for Cycles, Cyclomoteurs and Motorcycles, 70 Years of Existence

— Page 1 —
ROUSSON & CHAMOUX

S. A. R. L. au Capital de 48.000.000 de francs
FABRICATION SPÉCIALE
de pièces détachées pour cycles
cyclomoteurs et motos
FÈURS (Loire) – Tél. : 8
TÉLÉGR. : ROUSSON-FLEURS

MOYEUX
PÉDALES
JEUX
DE DIRECTION

MARQUE
R.F.G.
DÉPOSÉE

ROUES DENTÉES
MANIVELLES
JEUX
DE PÉDALIERS

AXES — PIGNONS — COURONNES
pour cyclomoteurs et motos

MAISON FONDÉE EN 1880
70 ANS D’EXISTENCE
est la meilleure garantie
SALON du CYCLE : Stand 331.

[A ruled advertisement, text only, enclosed in a single thin rectangular frame. The firm name “ROUSSON & CHAMOUX” runs across the top in very large heavy condensed black capitals over a long thin rule. Below it centered lines mix several faces: small spaced roman for the capital line, bold slab-serif capitals for “FABRICATION SPÉCIALE” and for the town line, light roman and sans-serif lines for the rest. A shorter rule divides the head from the body. In the body two columns of bold condensed capitals list parts, one at each side, with an oval outline in the center holding “R.F.G.” in large light sans-serif capitals between the curved words “MARQUE” above and “DÉPOSÉE” below. A third list in spaced capitals with dashes follows, then another short rule. The lower block states the founding date and the age of the house, the second line in large heavy slab-serif capitals, followed by italic sans-serif text and the Salon and stand line. There are no drawings or photographs and no signature.]

[This advertisement shares page 180 of L’Officiel du cycle with advertisements for the Tuboto flip-visor helmet and goggles and Murcia saddles and rear seats for motor machines.]