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Porthor 1951 Advertisement — High-Quality Hubs, the Tour de France No. 50
Source: Gallica (Bibliothèque nationale de France), L'Officiel du cycle, du motocycle et du camping, 6 October 1951, Numéro spécial du Salon 1951, page 84; ark:/12148/bd6t541928909. Source gallica.bnf.fr / BnF.
About this document
| Marque | Porthor |
|---|---|
| Type | Advertisement |
| Year | 1951 |
| Publisher | Éts Porthor |
| Country | France |
| Language | French |
| Pages | 1 |
| Source | Gallica (Bibliothèque nationale de France), L'Officiel du cycle, du motocycle et du camping, 6 October 1951, Numéro spécial du Salon 1951, page 84; ark:/12148/bd6t541928909. Source gallica.bnf.fr / BnF. |
| Credit | Ebykr archive; Bibliothèque nationale de France |
| Identifier | Gallica (BnF) ark:/12148/bd6t541928909/f83 |
| Transcription | Transcribed by eye |
Transcription
Tous les modèles de moyeux mais de moyeux de haute qualité ! Pour la COURSE, la ROUTE, le CYCLOTOURISME le réputé « Tour de France » no 50 livré pour blocage « Simplex » PORTHOR TOUR DE FRANCE FORGE - TRAITE La Marque du Connaisseur PORTHOR TRENTE ANNÉES DE SUCCÈS ! Éts Porthor, 35, rue …
Read the full transcription (1 page)
— Page 1 —
Tous les modèles de moyeux
mais de moyeux de haute qualité !
Pour la COURSE, la ROUTE, le CYCLOTOURISME
le réputé « Tour de France » no 50
livré pour blocage « Simplex »
PORTHOR
TOUR DE FRANCE
FORGE – TRAITE
La Marque du Connaisseur
PORTHOR
TRENTE ANNÉES DE SUCCÈS !
Éts Porthor, 35, rue Tarentaize, St-ÉTIENNE, Tél 34-28
[A full-page advertisement in a thin black rule frame. The headline is set in a bold script, the second line in heavy extended sans serif, then a rule, the line of uses in condensed capitals and two lines of bold italic. At the center a fine engraving of a large-flange hub laid horizontally: drilled flanges, a knurled cone and lock nut on the left, a threaded axle at each end, the barrel lettered “PORTHOR”, “TOUR DE FRANCE” and “FORGE – TRAITE” (no accents can be seen on the barrel). Engraver’s mark “L.SANCO” in small italic capitals under the left axle end. The slogan, the name “PORTHOR” in very large roman capitals and “TRENTE ANNÉES DE SUCCÈS !” follow; the address runs below a rule at the foot. No agency mark. The right-hand frame rule is not visible at the crop’s right edge, where the page runs into the binding; no text is lost. Type from the reverse of the leaf shows through the paper.]
[This advertisement shares page 84 of L’Officiel du cycle with advertisements for Torpedo and VBF, each held here as its own record.]
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