Piat 1953 Advertisement — Piat cranks and chainwheels, all models, for cycles and cyclomoteurs

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Ets PIAT

22, cours Gustave-Nadaud, 22 — SAINT-ETIENNE

Téléphone : E 2 – 68-94

Manivelles et roues dentées
TOUS MODÈLES
pour Cycles et Cyclomoteurs

NERVALUX
STAINLESS

ARMES DE CHASSE

[A ruled advertisement in black and white, text only, framed by a thin rule. The firm name “Ets PIAT” spans the full width at the head in very large, heavy sans-serif letters. Beneath it the street address and city sit on one line in a light sans-serif, with the telephone line centered below in smaller type. A short wavy dash in heavy black separates this block from the product lines. The product lines are centered: “Manivelles et roues dentées” in bold sans-serif, “TOUS MODÈLES” in large light roman capitals, and “pour Cycles et Cyclomoteurs” in bold sans-serif. A second wavy dash follows. The lower third is filled by “NERVALUX” and “STAINLESS” in very widely spaced roman capitals, and at the foot “ARMES DE CHASSE” in small bold sans-serif capitals sits between two short rules that each end in a black square. There is no drawing, no signature and no agency mark. The right frame rule is lost at the edge, and the letters of the first two lines touch it.]

[This advertisement shares page 148 of L’Officiel du cycle with an advertisement for Spirax, held here as its own record, and one for Robert Oubron.]