Les manivelles et roues dentées Piat — L’Officiel du cycle, 19 September 1953, Nervalux and Stainless Cranks and Chainwheels

From L’Officiel du cycle, du motocycle et du camping, 19 September 1953, N° 39, the paper’s Salon number du Cycle at the Porte de Versailles, page 85: les manivelles et roues dentées Piat: cranks and chainwheels (Nervalux and Stainless) for cycles and cyclomotors. The title, headings, captions and lists are transcribed as printed; the text is summarized in Ebykr’s words, and the page images carry it in full.

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Les manivelles et roues dentées PIAT

[Ebykr summary; the article’s text is not reproduced. The notice says that in the cycle equipment branch, cranks of every model and chainwheels are the products of the Établissements Piat of Saint-Étienne. It describes a house 70 years old, first specialized in making firearms, whose owner M. Piat has managed the feat of executing his cycle work with the same precision he brings to the gunsmith branch. This is presented as a guarantee of choice for builders who equip their cycles and cyclomotors with the Nervalux and Stainless cranks, two high-quality makes that can rival the best. The notice adds a recommendation that bicycle dealers who are interested in the arms trade consult the Établissements Piat, justly renowned for their hunting guns.]

[Text only: a firm notice from a trade magazine column, set in justified lines across the full width of the crop. The heading “Les manivelles et roues dentées PIAT” stands at the upper right in a bold roman typeface, with the firm name in capitals. The body is set in a light italic typeface with the first line of each paragraph indented; the words Établissements, Nervalux, Stainless and the guillemets around “Cycle” are set in upright roman type within the italic lines, and the name Piat is in small capitals. There is no drawing, signature or agency mark, and no text from the reverse of the leaf shows through.]