Paturaud 1953 Advertisement — Miocel saddle cushions, the Piesekecho weather cover and the Mainchaude hand guard

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Les coussins MIOCEL PATURAUD
transforment TOUTES SELLES :
vélos, cyclomoteurs, Motos, etc. en
un confortable et élégant fauteuil
avec housses de toutes couleurs.
PIESEKECHO garantit de la pluie,
de la boue, du froid.
MAINCHAUDE est un confortable
protège-main.

A. PATURAUD
Fabricant Spécialiste, Breveté.
144, rue du Théâtre-Français, PARIS (15e) SUF 92-99

HALL du CYCLE : Stand 146

[A ruled advertisement in black and white inside a frame with a heavy rule at the left and right and a thin rule above and below. Two line-engraved drawings with stippled shading stand at the left, one above the other. The upper one shows a saddle from below and behind, with a padded cushion fitted over its top, a metal plate with two rivets along the side and coiled springs and a clamp beneath. The lower one shows a pedal with a toe clip and strap and a bulbous cover shaped like a hood over it, with a small bird-like mark below. A small monogram of the letters D and R, probably the initials of Daniel Rebour, is drawn in the middle of the lower picture beside the pedal. The text fills the right two thirds in a light sans-serif of generous line spacing, with a heavy underline beneath each product name. Below, “A. PATURAUD” stands in heavy wide roman capitals, with an italic line under it and a bold address and telephone line across the full width. A separate line under the panel, set outside the frame, gives the show hall and stand number.]

[This advertisement shares page 196 of L’Officiel du cycle with advertisements for Fonlupt and Hurtu, each held here as its own record, and others for Ferrand, Larpenteur and Yvars Maurice.]