Neiman May 1954 Advertisement — The Neiman anti-theft lock protects millions of bicycles, motorcycles, vélomoteurs and scooters, with a thief’s hand reaching for a bicycle and motorcycle

— Page 1 —
Inutile d’insister !

L’ANTIVOL
NEIMAN
PROTÈGE RADICALEMENT
CONTRE LE VOL

DES MILLIONS DE
BICYCLETTES,
MOTOCYCLETTES,
VÉLOMOTEURS & SCOOTERS
FRANÇAIS & ÉTRANGERS

ANTIVOL NEIMAN
51, Avenue de Neuilly – NEUILLY-SUR-SEINE
Téléph. : MAILLOT 61-[illisible]

[A full-page-width advertisement in black and cream, drawn in bold line engraving and solid black. At the top a thief is shown as a dark hooded figure whose face is a mask of black with two narrow pale eyes and a small pale nose; an ear shows at the left. A long pale hand with spread fingers reaches down from the figure toward the center of the panel, and slanting hatched lines fan out around the head like a beam of light. Over the fingers the words “Inutile d’insister !” are written in a heavy black brush hand. Below the hand a pale oval of light holds a small drawing of a bicycle parked beside a motorcycle, both drawn in fine black outline with solid shadows on the ground. Under the oval the lower half of the panel is solid black with the text reversed out in cream: “L’ANTIVOL” and the name “NEIMAN” in very large capitals, a line of spaced capitals with “CONTRE LE VOL” inside a hand-drawn oval, then the claim in four lines of heavy condensed capitals, and the firm’s name between two short rules above its address in spaced sans-serif capitals. A small monogram in a reversed octagonal cartouche at the upper right reads as a B with a swash letter above it, possibly CB or TB. The last printed line, the telephone, is cut by the lower edge of the crop.]

[This advertisement shares page 82 of L’Officiel du cycle with an advertisement for JOS, held here as its own record, and one for R. A. Goncet.]