Neiman 1953 Advertisement — The Neiman anti-theft lock protecting millions of bicycles and motorcycles, both drawn

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Inutile d’insister !

L’ANTIVOL
NEIMAN

PROTÈGE RADICALEMENT
CONTRE LE VOL

DES MILLIONS DE
BICYCLETTES,
MOTOCYCLETTES,
VÉLOMOTEURS & SCOOTERS
FRANÇAIS & ÉTRANGERS

ANTIVOL NEIMAN
51, Avenue de Neuilly – NEUILLY-SUR-SEINE
Téléphone : MAILLOT 64-88

[A tall, narrow advertisement printed in black and white, with a dark ground and the lettering reversed out in white. The upper half is a line-and-hatch drawing in the manner of a woodcut: a dark, hooded and masked head with one glaring eye, an ear and a hooked nose looks down from the upper left, and a bare hand with spread fingers reaches down toward a pool of light that is bounded by a ring of short radiating hatch lines. Inside the light a small drawing shows a bicycle and a motorcycle standing side by side, both with their front wheels turned, and a dark cast shadow lies on the ground at the right. Across the light, above the two machines, the slogan “Inutile d’insister !” is lettered in a slanting black brush script. Below the drawing the dark ground carries the text, centered: “L’ANTIVOL” in heavy capitals, “NEIMAN” in very large, heavy rounded capitals, “PROTÈGE RADICALEMENT” in lighter capitals, and “CONTRE LE VOL” in bold capitals inside a hand-drawn oval outline. Four lines of heavy, spaced capitals follow in decreasing width. At the foot, “ANTIVOL NEIMAN” sits between two short rules, with the street address and the telephone line in small capitals beneath it. In the upper right corner of the drawing a small boxed monogram, two interlocked letters that read like “CB” or “TB”, appears as the artist’s mark.]

[This advertisement shares page 86 of L’Officiel du cycle with an advertisement for Klaxon S.A..]