Mulin 1955 Advertisement — For Your Frames: Slide-On Transfers, Decorative Bands and Head Badges

— Page 1 —
POUR VOS..

fausse vis
Parker

DÉCALCOMANIE
GLISSANTE

ÉCUSSON
MÉTAL

bandeaux
décoratifs

queue de billard

Ets E. MULIN
MAISON FONDÉE EN 1923
169 AV. THIERS – LYON – 6e
TÉL. LAL-48.23

DOCUMENTATION SUR DEMANDE

[A ruled advertisement in black and white inside a heavy rounded-corner border. The headline “POUR VOS..” stands at the upper left in heavy condensed capitals, trailing off into the drawing, and a thick black vertical bar runs down the left side from it. The center is a pen-and-ink line drawing of the front of a bicycle frame, with the head tube, top tube, down tube, fork and part of the front wheel, shaded in solid black. Hand-lettered labels with thin leader lines and arrowheads point to parts: “fausse vis Parker” at the head tube, “ÉCUSSON MÉTAL” at a small diamond badge on the head tube that reads “NIL”, “DÉCALCOMANIE GLISSANTE” and “bandeaux décoratifs” at the down tube, where a slide-on decal with a word in outlined capitals (partly legible, perhaps “NILUM”) and cross-hatched bands are drawn, and “queue de billard” at the tapered fork blade. A solid black panel across the foot carries the firm’s name in large reversed capitals with the founding line, address and telephone in smaller reversed type. A line of capitals underlined with a thick rule closes the panel below. No artist signature is visible.]

[This advertisement shares page 219 of L’Officiel du cycle with an advertisement for Novi.]