Mulin 1953 Advertisement — Transfers, Metal Badges and Bands for Frames

— Page 1 —
POUR VOS . .

DÉCALCOMANIE
GLISSANTE

fausse vis
Parker

ÉCUSSON
MÉTAL

bandeaux
décoratifs

queue de billard

Ets E. MULIN

MAISON FONDÉE EN 1923
169 AV. THIERS – LYON – 6e
TÉL. LAL. 48-23

[A ruled advertisement in black and white. A large drawing in heavy line and solid black shows the head of a bicycle frame, with the head tube, the down tube and the fork blades; a wheel and tire are sketched in outline at the right. A pale rectangular lettering panel lies on the down tube, a badge sits on the head tube and pale bands ring the tubes. Hand-lettered labels with arrows point to the parts, in capitals for the first two and in script for the rest. The opening words “POUR VOS . .” are in heavy capitals at the upper left, where a broad black band forms the left and top edge of the picture. The firm’s name stands in large white capitals reversed out of a dark panel across the foot, with the date and address in smaller white capitals beneath. There is no artist signature.]

[This advertisement shares page 138 of L’Officiel du cycle with advertisements for Dupont, Choillot, Indéca, IRM and Cyclometer, each held here as its own record, and others for Rod 88 goggles, a P.F. parts cabinet, Monginet’s saddlebag rack for motor machines, Dissoplast repair solution and the Mochet voiturette.]