Mécano March 1955 Advertisement — The Mecano spring mudguard flaps, the only patented ones, for cycles, cyclomoteurs and motorcycles, with a flap drawn

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A TOUS BEAUX VÉLOS
ACCESSOIRES MECANO

LES BAVETTES A RESSORT

MECANO

LES SEULES BREVETÉES
(Brevet G. Cabrespines nº 769.875)

Pour Cycles – Cyclomoteurs
Vélomoteurs – Motos – Scooters

et tous les accessoires
pour cycles et motocycles.

★

Ateliers MECANO
4, passage Piver, Paris (11e), T. OBE. 24-44

★

Méfiez-vous des contrefaçons !
Seule la marque “MECANO”
appartient aux ateliers Mecano
pour tous les accessoires de
cycles et motos.

[A ruled advertisement in black and white, set as text with one drawing. A heavy rule runs along the top and foot and thin rules down both sides. The opening line “A TOUS BEAUX VÉLOS ACCESSOIRES MECANO” sits at the upper right in light sans-serif capitals with the brand name in bold. The headline “LES BAVETTES A RESSORT” is in spaced capitals and “MECANO” stands below it in very large thin roman capitals. The lower half is set in lighter roman and italic lines separated by two small black stars, with the firm’s name, street address and telephone number between them and an italic warning in bold at the foot, the word “MECANO” in quotation marks and underlined. At the lower left a solid black mudguard flap is drawn from the side in line and silhouette: a long rounded shape with a coiled spring band around its neck and a small clip with a bolt head at the top, three fine curved lines rising above it, and an oval badge on its face lettered “MECANO” and “PARIS” with a star. No artist signature is visible.]

[This advertisement shares page 20 of L’Officiel du cycle with advertisements for Cycles & Motos Lucen and Compagnie Continentale de Sellerie Vélocipédique.]