Maillard 1953 Advertisement — The Atom pedal, the only one with a stainless hub body and a non-binding cap, with a rubber-block pedal drawn

— Page 1 —
EXIGEZ
LA PÉDALE
“ATOM”

La seule à
CORPS MOYEU
INOXYDABLE
et à CHAPEAU NON SAILLANT

[A ruled panel in black and white, framed in a thin rectangle, holding text and one drawing. “EXIGEZ” stands at the upper left in a heavy slab-serif roman, followed by “LA PÉDALE” in a bolder slab-serif and “ATOM” in very large light roman capitals between quotation marks. At the center a rubber-block bicycle pedal is drawn in line engraving with fine hatching, seen at a slight angle: a rectangular tread of small raised blocks on each side of a barrel-shaped hub body that carries a tiny lozenge mark, with a threaded spindle at the right and a round cap at the left. Below it “La seule à” is set in a slanted script-like italic, then “CORPS MOYEU INOXYDABLE” and “et à CHAPEAU NON SAILLANT” in heavy slab-serif capitals stepping toward the right. No firm address, telephone number or artist signature appears.]

[This advertisement shares page 58 of L’Officiel du cycle with an advertisement for Henri Gauthier, held here as its own record, and others for Station-Service AMAC and Novi.]