Le Coq 1954 Advertisement — The Le Coq bicycle bell, chic and quality, photographed among seven drawn cyclists

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P. NASSIET

LE COQ

le coq

chic · qualité

PRODUCTION DES ANCIENS Ets PAUL MAURY
1, place d’Estienne d’Orves PARIS (9e)

[A black rectangular panel advertisement with a small amount of lettering. A large halftone photograph of a bicycle bell, cut out against the dark ground with a rough white outline, fills the left and center, shown from above with its dome and a lever-and-hammer striker, the hammer plate stamped LE COQ in capitals. Around it seven small cyclists are drawn in loose white line in a light, cartoon-like manner: a hiker with a pack waving, a racer in a striped jersey, a man in a suit and a rider in a cap and coat, a woman waving an arm in the air, a figure in a cape with a hood, and a mail carrier holding up a letter, each on a bicycle. Small white cloud shapes float among them. At the lower right a white pennant-shaped band holds the brand name le coq in heavy rounded lowercase letters, with chic · qualité in white italic script beneath and the maker’s line and address in small bold white capitals at the foot. The artist’s signature P. NASSIET is written in white letters at the upper right corner. No text from the reverse of the leaf shows through.]

[This advertisement shares page 60 of L’Officiel du cycle with an advertisement for Necto.]