Le Coq 1953 Advertisement — L’avertisseur parfait: the Le Coq chromed bicycle bell with a rooster mark on its lever, on a white silhouette

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P. NASSIET

L’AVERTISSEUR PARFAIT

le coq

★ PRODUCTION DES ANCIENS Ets PAUL MAURY

[A full-page advertisement in black on a buff ground, with no color, designed as a poster-like panel. The background is a field of fine horizontal ruled lines, interrupted by a large solid white silhouette with a looping tail line at the upper right and a small drawn eye of concentric circles and a black pupil at its center. The signature “P. NASSIET” stands in the upper right corner in small italic capitals. The headline “L’AVERTISSEUR PARFAIT” runs across the upper middle in heavy spaced capitals with a shaded edge. Below it a halftone photograph of a chromed bicycle bell, tilted, with a ribbed cap, a fluted dome and a clamp ring round a bar, is cut out against the white shape; its lever ends in a round tab bearing a small drawn crowned rooster in a medallion. A black slanted block with a torn upper edge at the lower left carries the name “le coq” in very large rounded cream lowercase letters. A line of spaced capitals with a star at its left runs across the foot and names the firm that makes the product. No address or telephone line is printed. The artist signature is P. Nassiet.]