JOS 1953 Advertisement — Jos lighting for cycles: a headlamp, rear lamps and a bottle dynamo on a patterned shield

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ECLAIRAGES
POUR CYCLES

JOS

Ets “JOS” NANTUA-AIN

[A framed advertisement in black, white and gray, designed as a tall rectangular panel with stepped borders and a broad patterned shield. At the top a small block carries the words “ECLAIRAGES POUR CYCLES” in tall outlined capitals with a shaded edge, set over two lines and projecting above the frame. Below it a large black heraldic shield holds the name JOS in thick rounded white letters with a drop shadow, the two Os drawn as round lamps with dark centers; above the name a white starburst with small lightning bolts shines out, and thin white rays fan out below it. Under the shield, set against a pale panel between two gray striped bands, four lighting items are drawn in shaded halftone: a bullet-shaped headlamp with a glass lens and a bracket at the upper center, a rear lamp with a round red-lens ring at the lower left, a bottle-shaped dynamo with a ribbed cap and a bracket arm at the lower center, and a second small round rear lamp with a clip at the lower right. The firm’s name and town appear in thin condensed capitals in a gap in the frame at the foot, with “Ets” in small superscript letters. No artist signature is visible.]

[This advertisement shares page 120 of L’Officiel du cycle with advertisements for Collex, Gnome et Rhône and C L B.]