JOS May 1953 Advertisement — Jos lighting for cycles: a headlamp, a rear lamp and a bottle dynamo under a black shield in a stepped frame

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ECLAIRAGES
POUR CYCLES

JOS

Ets “JOS” NANTUA-AIN

[A ruled panel in black and white, framed in a wide stepped border of solid black bars with a gray screen tint inside. The headline “ECLAIRAGES POUR CYCLES” is set in two lines of plain geometric capitals across a break in the top of the frame. Below it a black shield carries the firm’s name “JOS” in thick rounded white capitals, with a white starburst and small lightning bolts above it and thin white rays fanning out beneath. Under the shield three items for bicycles are drawn in halftone from photographs on a pale ground: a bullet-shaped headlamp with a round glass at its right end, a rear lamp beside a cylindrical lamp case with a round lens at the lower left, and a bottle-shaped hub dynamo with a clamp and a small round lamp at the right. The firm’s name and place, “Ets “JOS” NANTUA-AIN”, sit in a gap in the lower border. Heavy and thin horizontal rules from the neighboring columns run across the top and the foot of the crop. No artist signature is visible.]

[This advertisement shares page 52 of L’Officiel du cycle with an advertisement for Styll, held here as its own record, and one for Pertuisot.]