JOS May 1952 Advertisement — Jos lighting for cycles: a headlamp, a lens lamp, a bottle dynamo and a ribbed lamp photographed under a black shield

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ECLAIRAGES
POUR CYCLES

JOS

Ets “JOS” NANTUA · AIN

[A tall ruled advertisement in black and white. A heavy stepped frame of dark halftone bands surrounds a pale central panel, and a label at the top breaks the frame with “ECLAIRAGES POUR CYCLES” in two lines of tall condensed capitals between dotted rules. Below it a shield-shaped black badge carries the name “JOS” in large rounded white capitals, with a many-pointed white star and small lightning bolts above it and thin white rays below. The lower half shows four halftone photographs of lighting equipment cut out against the pale panel: at the top a streamlined headlamp seen from the side with a round glass at its front end, at the left a lamp with a short barrel and a round lens turned toward the viewer, in the center a tall bottle-shaped cylinder with a ribbed cap, a threaded foot and a clamp at its side, and at the right a round lamp with a ribbed glass and a bracket. The firm line “Ets “JOS” NANTUA · AIN” sits in thin capitals in a gap of the frame at the foot. No artist signature is visible.]

[This advertisement shares page 36 of L’Officiel du cycle with an advertisement for Brampton, held here as its own record, and one for Mérat.]