J. Baron November 1952 Advertisement — J.B and Mylord headsets and bottom-bracket sets for cycles and cyclomoteurs

— Page 1 —
Jean BARON
Maison fondée en 1918
Place de la Périvaure
FRAISSES (Loire)

J.B Ses marques MYLORD
— sont une garantie —

Jeux de direction – Jeux de pédalier, tous modèles
pour cycles et cyclomoteurs

Axes et cuvettes de pédalier pour réparations

Axes de moyeux gros et petits cônes

Vente exclusive aux constructeurs et grossistes

[A ruled advertisement in black and white inside a thin border, text only. The firm’s name “Jean BARON” fills the head in very heavy condensed sans-serif type, with “BARON” larger and blacker than “Jean”. Beneath it the foundation year and the address are set in small roman and italic lines. A band of fine vertical hatching runs across the panel as a divider. Below it two lozenge outlines flank a short centered caption: on the left the initials “J.B” in a heavy italic roman inside a lozenge, on the right the word “MYLORD” in small capitals inside a longer lozenge, and between them the words “Ses marques” stacked in bold type. A line of italic type underlined by a rule, set between two short dashes, follows. The product lines are centered in condensed sans-serif type of different sizes and are separated by two solid round bullets. A double rule closes the list above a final line in heavy condensed type. No drawing and no signature are visible.]

[This advertisement shares page 52 of L’Officiel du cycle with advertisements for Dilecta and Helyett, each held here as its own record, and one for Agent M. Dutac.]