Indéca October 1955 Advertisement — The Stainless Brake and Clutch Cable for Cycles and Motorcycles

— Page 1 —
Le câble Indécâblable

INDÉCA
R 250/300 KGS

CABLE DE FREIN INOXYDABLE
CABLES DE DÉBRAYAGE
CYCLES ET MOTOS
double
protection

Qualité super indétoronnable
fil trempé haute résistance
goupille inarrachable brevetée
sans soudure.

Ets LAUNAY-VANCÉ – SARTHE – Tél. : 5

[A full-width advertisement in black and white with no outer rule, set on a ground of fine diagonal hatching. Across the top the slogan “Le câble Indécâblable” is written in heavy brush script in dark ink. A pale curved line, drawn like a looped cable, sweeps from the upper left down the left side and arcs over the top to the right, then crosses the lettering of the brand name and runs down the right side. Under it the name “INDÉCA” is reversed in large heavy white capitals on a dark rounded bar, with the line “R 250/300 KGS” in bold dark capitals on a pale tilted panel below. The panel’s remaining text is set at a slight upward slant: spaced condensed capitals for the product lines, a larger condensed line for “CYCLES ET MOTOS”, the words “double protection” in large script and a short paragraph of spaced sans-serif type. A dark band along the foot carries the firm’s name, department and telephone number in reversed condensed capitals. No artist signature is visible.]

[This advertisement shares page 217 of L’Officiel du cycle with an advertisement for C.L.B..]