Indéca 1954 Advertisement — The Indéca Stainless Brake and Clutch Cable

— Page 1 —
Le câble Indécâblable

INDÉCA
R 250/300 KGS
CABLE DE FREIN INOXYDABLE
CABLES DE DÉBRAYAGE
CYCLES ET MOTOS
double
protection

Qualité super indétoronnable
fil trempé haute résistance
goupille inarrachable brevetée
sans soudure.

Ets LAUNAY-VANCÉ – SARTHE – Tél. : 5

[An advertisement in black and white on a gray halftone ground. “Le câble Indécâblable” is written across the head in a dark brush script. A long pale brake cable loops in a wide arch round the whole panel, its nipple end hanging at the left. In the middle a pale tilted card carries the text, its top a black rounded tab with “INDÉCA” reversed out in large sans serif capitals; below come the load rating in bold sans serif, two lines of small condensed capitals, “CYCLES ET MOTOS” in condensed capitals, “double protection” in a large black script and four small lines of bold sans serif on the slant. The firm’s line, “Ets LAUNAY-VANCÉ – SARTHE – Tél. : 5”, is reversed out in pale condensed capitals in a black band across the foot. No signature appears.]

[This advertisement shares page 128 of L’Officiel du cycle with advertisements for H. Arnaud, Marcel Guillen, Choillot and Wolber, each held here as its own record, and others for Wilmonda extractors, the Antivol GB cable lock, Barbe sprockets and the Monoto microcar.]