Indéca April 1951 Advertisement — Stainless Brake Cables and the Frame Tightener

— Page 1 —
CABLES DE FREINS
CYCLES ET MOTOS
INOXYDABLES
goupille brevetée

INDÉCA

sans soudure

RAIDISSEUR DE CADRE
L 215 INDÉCA
“Le Câble Indécâblable”
Ets L. LAUNAY – VANCÉ (Sarthe)

[A ruled advertisement in black and white, taller than wide, with a thin black double border. Text only. The first lines are in spaced condensed capitals, the second line of capitals followed by a bold smaller line and a lighter lowercase line. At the center the name INDÉCA is reversed in white heavy capitals inside a black pill-shaped panel. Below it a lowercase line, then a block of bold capitals naming a frame stiffener and its model number, a line in bold lowercase between quotation marks and the firm’s name and town at the foot. No drawing, telephone line, artist signature or monogram is present.]

[This advertisement shares page 33 of L’Officiel du cycle with advertisements for Marcel Guillen, Verrerie Stéphanoise, Uldry and Superleader, each held here as its own record, and one for Poirier motorized invalid carriages.]