Idéale 1954 Advertisement — Cyclomoteur Saddles, the Tan-Sad Child Seat and the New Racing Saddle

— Page 1 —
SÉCURITÉ NOCTURNE !
la selle
IDÉALE
LIVRE
SES MODÈLES
CYCLO-
MOTEURS
nos 25, 50, 75, 100
avec

IDÉALE
No 50
255 × 255

ARRIÈRE LUMINESCENT
Bté S. G. D. G.

Cet avantage, exclusivité IDÉALE, signifie que toute source lumineuse
est enmagasinée et restituée ensuite par le croissant luminescent
de cette selle.

TOUS MODÈLES POUR
CYCLO-MOTEURS
A CHARIOT OU ATTACHE TROIS POINTS

Encore amélioré . . .
Le nouveau TAN-SAD
★ JUNIOR 55 ★
pour enfants
avec
COURROIES DE SÉCURITÉ

Nouvelle présentation
Nouveau dessus vinyl extra
Coloris — Bleu R. A. F.
Havane — Noir
Vert
Grenat

REPOSE-PIEDS prévus pour Mobylette
et Vélosolex

IDÉALE
TANS-SAD
JUNIOR

Rebour

. . . et la révélation du Salon 54-55 :
la NOUVELLE SELLE COURSE
IDÉALE

No 48 DURALUMIN
No 49 ACIER

AVEC CUVETTE
CENTRALE EMBOUTIE
DANS LE CUIR

modèle ” PROFESSIONNEL ”
livré sous ” SAC PLASTIQUE ”
et ” BON DE GARANTIE ”

Rebour

Éts TRON et BERTHET
PONT-SAINT-PIERRE (Eure)

[A full-page ruled advertisement in black and white with a shadowed frame, divided by heavy black rules into three bands. In the top band “SÉCURITÉ NOCTURNE !” runs in heavy italic sans serif capitals and “IDÉALE” stands very large in a shaded roman with a swash on the D. A sprung cyclomotor saddle, the No 50, is drawn in line engraving with stippled shading, its broad dark top over two coil springs and a chassis, a small plate on its back rim lettered “IDÉALE”. “ARRIÈRE LUMINESCENT” sits in a shadowed box over the patent line, followed by a short paragraph in a light sans serif and the cyclomotor lines. The middle band presents the Tan-Sad Junior 55 child seat in spaced sans serif and bold italic roman, with a boxed list of colors; at its right the seat is drawn in pen line with stippled shading, mounted on a carrier, with a padded back plate, wrap-around arms and safety straps, both the back and the seat carrying an oval badge lettered “IDÉALE” and “TANS-SAD JUNIOR”, and it is signed “Rebour” with Daniel Rebour’s boxed underline at its lower right. The bottom band announces the new racing saddle, “IDÉALE” again in the shaded roman, with a boxed list of the two models and a shadowed box in spaced roman capitals; at the right a leather racing saddle with a pressed central channel and large rivets is drawn in the same stippled manner, an oval stamp on its flank lettered “IDÉALE”, and it is signed “Rebour” at its lower right. The firm’s name “Éts TRON et BERTHET” runs across the foot in a large roman over “PONT-SAINT-PIERRE (Eure)”.]

[This advertisement shares page 116 of L’Officiel du cycle with advertisements for Geno helmets and Leda knee grips for scooters.]