Idéale 1952 Advertisement — The Tan-Sad Junior Child Seat

— Page 1 —
DU NOUVEAU au SALON !

LE TAN-SAD… POUR ENFANTS
★ JUNIOR ★

IDÉALE

*
OUVERTURES PRÉVUES
POUR DES COURROIES
* *
DOSSIER DONNANT
TOUTE SÉCURITÉ
* * *
DESSUS PLASTIQUE
SOUPLE – INUSABLE
* * * *
POIGNÉE TAN-SAD
CAOUTCHOUC
* * * * *
SUSPENSION
PAR RESSORTS
ET SANDOWS

ADAPTABLE
sur PORTE-BAGAGES

DE TOUS
CYCLES et CYCLO-MOTEURS

[An upright ruled advertisement in black on the cream stock, the panel closed by a rule with a second rule inside it across the foot. The opening line is set in sans-serif capitals with “SALON” in bold and a large exclamation mark, a heavy rule under it. The product line follows in bold sans-serif capitals and “JUNIOR” below it between two solid stars. The brand name “IDÉALE” stands at the right in large bold capitals with a shaded face. At the left a tall box with rounded corners, ruled with a shadow line along its left and lower sides, holds five claims in bold letter-spaced sans-serif capitals, each separated from the next by a rising count of small stars, one to five. At the right a child’s seat is drawn as a fine line engraving in three-quarter view from the left front, mounted on a luggage carrier whose tubes are shown with motion strokes under it: a wide stippled seat with a shaped backrest on two stays, an oval badge on the backrest and a second on the seat flank, both lettered “IDÉALE TAN-SAD JUNIOR”, a tubular grab handle curving forward at the front with rivets along it, and clamps gripping the carrier tubes. Under the drawing, “ADAPTABLE / sur PORTE-BAGAGES” is set in sans-serif capitals and upper and lower case, and the panel closes with “DE TOUS” in light capitals and “CYCLES et CYCLO-MOTEURS” across the foot in very heavy condensed slab-serif capitals. No second color is used, no signature or agency mark appears, and nothing shows through from the reverse of the leaf.]

[This advertisement shares page 106 of L’Officiel du cycle with advertisements for Idéale, Renov and Delangle, each held here as its own record.]