Holdsworth 1931 Advertisement — Why Customers Choose Holdsworth

Cycling, 3 July 1931.
— Advertisement —
WELL, AFTER ALL, WHY SHOULD YOU?
Why should you get your kit from HOLDSWORTH? Here are some of the answers my customers give.
No. 1. “Your service is the best in the Trade—no one else gets things away so promptly and correctly.”
No. 2. “It’s a pleasure to deal with someone who knows from personal experience what the cyclist wants.”
No. 3. “Your goods are always of uniform quality—the best. I have been getting my kit from you for several years past and hope to do so for more years to come.”
No. 4. “Nowhere can I get the same painstaking attention to my wants. You are always willing to go out of your way to meet my requirements.”
AFTER THESE, WHY SHOULDN’T YOU?
HOLDSWORTH’S ARE THE ORIGINAL COMFORT SUITS.
The first aim is Cycling Comfort—easy under the arms, sleeves of sufficient length—comfort pleats or “Eesee” style makes the backs extra slack, but we also make an ordinary lounge Jacket. Full particulars in HOLDSWORTH’S Booklet, “AIDS TO HAPPY CYCLING.” Prices from 35/- to 65/-.
FOR SUNNY DAYS.
EYESHADES. Good large size, Green or Amber Celluloid .. 1/-
COTTON PEAKED RACING CAPS, good peak, 1/3
COTTON CAPS with Celluloid Peaks, Black or White .. .. 2/3
THE NEW SHADE CAPS, 2/9. Black Sateen with large “Dimlight” peak which is made of “Celastine,” non-inflammable, covered very fine protective wire mesh.
SHORTS.
Gent’s—with Belt loops and brace buttons, hip pocket with flap, two-side pockets, double seat and spare seat patch.
Grey or Navy Flannel, specially hard wearing, giving miles of wear .. 10/6
Khaki or Black Drill, Government Dyes, will wear and wash well .. .. 7/6
Light Khaki Drill—no double seat .. 3/9
Velvet Cord Shorts, dark Brown .. 12/6
Ladies’—Very well cut, buttoned fastenings on both sides, much more comfortable than the more usual elastic. Hip pocket.
Grey, Navy or Nigger Flannel .. 10/6
Good Khaki Drill .. .. .. 5/6
FOR THE LADIES.
Mercerised and Limbric Shirt Over-Blouses. In popular Sand Shades. You will be delighted with these serviceable Blouses.
They will wash well, and can be worn either with collar over coat collar or without a jacket.
S.S.W., S.W., or W. size .. .. 6/11
DE LUXE TOURING BAG, 18/6
Made from best quality BLACK BOX HIDE.
(This Hide is used for Heavy Boots, so is absolutely waterproof and exceedingly hardwearing. It has a soft finished surface).
All straps made of Bridle Leather, with Brass Buckles.
Size 11[…] x 9 x 5 in.
Two large pouches, 7[…] x 4[…] and 1[…] inches deep. Stiffened back with Metal Rod around which pass Saddle Straps. Cape Straps on top, which are sewn and riveted.
TOURISTS’ PYJAMAS.
Well cut and made. Will roll up very small and only weigh a few ounces.
MERCERISED POPLIN .. 9/11 SELF-DYED CAMBRIC .. 6/6
VESTS.—WORTHY BRAND. Short Sleeves. V-neck opening. Lightweight, 2/11. Medium, 4/6.
Aertex. Buttoned neck, loose half sleeves, 4/- and 5/-
Aertex. Sleeveless .. .. .. .. .. 3/6
UNDERPANTS.—WORTHY BRAND. Fly fronts, short legs for wear with Knickers, Shorts or Under tights racing. Lightweight, 2/11. Medium, 4/6.
Aertex .. .. .. .. .. 4/6 and 5/6
TWO-IN-ONE GARMENTS.—Vest and Pants combined (as illustration). Exceedingly comfortable, cannot “ruck” or work up when riding.
WORTHY BRAND. With short sleeves and legs .. 5/6
Aertex. Without sleeves (illustrated). Quality 88 7/6
Aertex. With half sleeves. Quality 931 .. .. 9/-
Stocked in sizes.—Small Men’s, Men’s and Outsize.
RACING JACKETS.
POPULAR Jacket—three pockets .. .. 6/11
BLACK—three pockets. Very well cut and made .. .. .. .. .. 8/3
SILK ALPACA. First-class article .. 12/6
TIGHTS.
Hand-made WORSTED. Fully fashioned to fit leg well .. .. .. 15/6
Double-seated “The Best.”
Mixture WOOL and COTTON. Warmth and Wear. Double-seated .. .. 10/6
Heavyweight COTTON. Double-seated .. 5/-
Light COTTON. Marvellous value .. .. 2/11
FOR THE LONGER DISTANCES.
No. 3 ROAD RACING.
26 in. 17-oz. File pattern tread over strip of Raw Rubber.
THREAD .. .. 22/6
IN STOCK—
The New W/O VIPER Super Light Cover 15/-
RACING SHORTS.
Heavyweight COTTON. Double-seated. Elastic at waist, well cut .. .. 3/3
Light COTTON Double seat as above .. 2/6
Best Black WOOL. Double seat. Elastic Waist .. .. .. .. .. 6/11
PATH VESTS
WHITE—with coloured band round Chest and Arms, Black, Scarlet, Navy, Sky Blue, Green or Gold .. .. .. 3/11
WHITE or BLACK, Trimmed neck and ½-sleeves, Blue, Scarlet, Gold, Sky, etc. .. 2/11
Plain BLACK, SKY, WHITE, SCARLET .. 2/3
W. F. HOLDSWORTH
Write 121, Lennard Road – – BECKENHAM, Kent.
‘Phone: 4461 Sydenham.
EVERYTHING post free.
CALL AT
5, Thesiger Road, PENGE, S.E.20 (Continuation Green Lane).
185, Markhouse Road, WALTHAMSTOW, E.17.
132, Lower Richmond Road, PUTNEY, S.W.15 (Nr. Putney Bdge).
[A man in a cap and long coat rides a roadster with a handlebar bag at the upper right, a man in a checked suit and plus fours stands at the left and a woman in shorts and an over-blouse stands under a tree at the right. The De Luxe bag with its rolled cape, a man modeling the two-in-one garment and a No. 3 tubular in cutaway illustrate the lower half. The fractions in the bag and pouch sizes are too small to resolve in this scan.]