Holdsworth 1931 Advertisement — A Whitsun Message (Bags & Lightweight Wear)

Cycling, 8 May 1931.
— Advertisement —
A WHITSUN MESSAGE FROM W. F. HOLDSWORTH
121, Lennard Road, Beckenham, Kent.
Dear Fellow Cyclists,
You will all be looking forward to a good, fine Whitsun on the cycle—especially we Southern Cyclists after the decidedly damp Easter.
You will nearly all want some addition to your kit, to be sure that you are completely fitted up.
This page will therefore be of interest to the 55,000 odd readers of “Cycling.” May I assure you that I am, personally, very keen upon giving you just what you want. Your letters of appreciation I am proud to receive, and I do honestly endeavour to give you the very best of value and service.
Your orders will receive most careful and prompt attention, and I hope that we shall spend a happy Whitsun together on the road.
Yours sincerely,
W. F. Holdsworth
HOLDSWORTH’S GUARANTEE.
All goods are forwarded under the express condition that if you are not completely satisfied and return them promptly, your money will be refunded in full.
Here is a Selection of HOLDSWORTH’S BAGS—
C.T.C. BAG. 12/-
[…]
SOLID LEATHER BAGS
[…]
TAN HIDE 12/6 BLACK LEATHER 10/6
[…]
TAN HIDE 10/- BLACK LEATHER 8/-
The New TUCKAWAY
[…] 9/11
“DE LUXE” BOX HIDE BAG.
[…] 18/6
RACING KIT
RACING JACKETS
BLACK POPULAR. Marvellous Value 6/11
BLACK—three pockets. Very well cut and made 8/3
SILK ALPACA. First-class article. Black or Grey 12/6
TIGHTS
Hand-made WORSTED. Fully fashioned to fit leg well. Double-seated “The Best.” 15/6
Mixture WOOL and COTTON. Warmth and wear. Double-seated 10/6
Heavyweight COTTON. Double-seated 5/-
Light COTTON. Marvellous Value 2/11
RACING SHORTS
[…]
RELIANCE WATCHES 5/-
[…]
TUBULARS IN STOCK.
I take special pains to see that you get your tyres in time for your race—but please don’t forget to quote size.
THE FIFTY. 26 in. Weight 14[…] ozs. Very popular amongst the fastest men. Smooth Band (as illustrated) or File Band.
Thread 21/-. Silk 27/6. Skin Sides 1/9 extra.
PYTHON ROAD.
26 in. Weight 17 ozs. A good reliable tyre at a low figure. Made in the same manner as Constrictor’s more expensive tyres. Red rubber file pattern band.
Thread 17/6. Skin sides included.
Also stocked—FAMOUS AMBRA SUPERGA 17/6
LIGHTWEIGHT WEAR
ALPACAS OR BLAZERS AND SHORTS FOR LADS AND LASSIES.
GENT’S ALPACAS—Tailor-made.
TOURING ALPACAS […]
ALPACA JACKETS […]
AND for the LADIES
[…] ALPACA JACKETS, three-quarter length […]
BLAZERS for Gents and Ladies. […]
AERTEX UNDERWEAR […]
CYCLING SHIRTS.—[…]
SILK CAMBRIC “SUNHUE” FABRIC.—[…]
TWILL MATERIAL.—[…]
FINE COTTON TAFFETA.—[…]
SPARE COLLARS.—[…]
TOURISTS’ PYJAMAS.—[…]
SHORTS.
[…]
FOR THE LADIES.
[…]
THE NEW SHADE CAPS 2/9
EYESHADES. […] 1/-
ROSSITER HAND MADE 17/6
[…]
THE ROUGH STUFF 17/6
[…]
NUSHU 12/11
[…]
BIKESHU 13/6
[…]
PANNIER BAGS
[…]
STANDARD BAGS .. Pair 8/6
SUPER, fitted with VORTEX fittings to keep out all wet and dirt and two pouches […] 11/6
CAMPING AND PICNIC WANTS.
WORTHY TENTS—Uphold the great reputation of the name—specially treated Cream Egyptian Cloth.
WORTHY “A” Tent—[…] 21/-
WORTHY “B” Tent—[…] 28/6
SLEEPING BAGS in Green Proofed Cotton Duck.
Quality “A” Lined good warm Camel Hair 35/-
Quality “B” Lined Warm Army Blanket 22/6
Both fitted with Buttons and Buttonholes for flap. Ample size.
PRIMUS STOVES—the Powerful Air-pressure Flame.
Pocket Primus […] 11/6
Touring Primus […] 13/6
[…]
Full Details of these and other Goods in “AIDS TO HAPPY CYCLING” sent Free.
Collapsible DRINKING CUP In Aluminium. […] 7d.
Aluminium Collapsible SANDWICH CASES 3 Sizes 2/6, 3/-, 3/6
CONDIMENT CARRIER Salt one end—Pepper the other! Screw Tops. 7d.
W. F. HOLDSWORTH
Write—121, Lennard Road, BECKENHAM, KENT.
‘Phone—4461 SYDENHAM.
EVERYTHING POST FREE.
or call at
5, Thesiger Road, PENGE, S.E.
185, Markhouse Road, WALTHAMSTOW, E.
132, Lower Richmond Rd., PUTNEY, S.W.
[A two-page spread, and the only scan known is 760 pixels across both pages, so the small type does not resolve: the letter, the headings, the prices and the copy that can be read are transcribed, and each run of body copy that cannot is marked […]. The letter is printed as a card tilted at the upper left, signed W. F. Holdsworth. The bags are drawn down the center of the left page, a racing scene and two tubulars in cutaway sit at the lower left, a girl in blazer and shorts stands with her bicycle beside a shade cap at the upper right, and a camping scene with a tent, bicycles and a picnic heads the lower right.]