Gallia November 1952 Advertisement — The Gallia chain for cycles, motorcycles and vélomoteurs, with a rooster and a stork

— Page 1 —
CHAINE
Gallia
POUR
CYCLES
MOTOS
& VÉLOMOTEURS

PUB. S.O.S.P

Fabriquée par la
SOCIÉTÉ DES PRODUITS
“ETERNA”
STRASBOURG
SCHILTIGHEIM (Bas-Rhin)

[A tall narrow advertisement printed in reverse, white and cream on a solid black ground. At the upper left a rooster in silhouette stands on a long leg above a rounded cartouche edged with a row of dots, in which the word “CHAINE” is lettered in white; the bird’s tail feathers sweep up and to the right. The brand name “Gallia” is lettered in very large flowing script, slanting upward from the lower left to the upper right, and beside it “POUR CYCLES MOTOS & VÉLOMOTEURS” is stacked in heavy white capitals, the first word smaller and spaced. Below, a white cloud-shaped panel holds a stork in flight, drawn in fine line engraving with hatched shading, its wings spread wide, flying above a skyline of the city drawn as a dark hatched silhouette with a tall slender spire at the center. A small vertical credit, “PUB. S.O.S.P”, runs up the right edge beside the cloud; it is an advertising agency mark and not an artist’s name. The foot carries the maker’s name in white capitals, with a hand-lettered first line, the word “ETERNA” in heavy capitals between quotation marks, and the town and district in large heavy capitals below. No artist signature is visible.]

[This advertisement shares page 81 of L’Officiel du cycle with advertisements for Éditions S.O.S.P. and Braun.]