Gallia May 1952 Advertisement — Gallia chain for cycles, motorcycles and vélomoteurs from Eterna of Strasbourg, with a rooster, a stork and the cathedral

— Page 1 —
CHAINE
Gallia
POUR
CYCLES
MOTOS
& VÉLOMOTEURS

Fabriquée par la
SOCIÉTÉ DES PRODUITS
“ETERNA”

STRASBOURG
SCHILTIGHEIM (Bas-Rhin)

PUB. S.O.S.P.

[A tall narrow advertisement reversed to cream lettering and drawings on a dark ground, in the form of a poster. At the top left a rooster stands in silhouette with a dotted-edged oval across its body that holds the word “CHAINE”; the word “Gallia” is written beside and below it in large flowing script letters rising to the right. At the right, “POUR CYCLES MOTOS & VÉLOMOTEURS” is set in bold capitals, with “POUR” smaller. Under this a large cream cloud shape holds a stork in flight, drawn in dark line and hatching with its long beak and legs showing, above a silhouetted skyline of Strasbourg Cathedral with its single tall spire, rendered in dense diagonal hatching. At the foot, in a dark band, the maker is named in cream lettering: “Fabriquée par la” in a casual hand, “SOCIÉTÉ DES PRODUITS” in capitals, “ETERNA” in quotation marks and heavy capitals, then “STRASBOURG” in bold capitals and “SCHILTIGHEIM (Bas-Rhin)” in thinner capitals. A small credit “PUB. S.O.S.P.” runs vertically up the right edge. No artist’s signature is visible.]

[This advertisement shares page 50 of L’Officiel du cycle with an advertisement for Henri Gauthier, held here as its own record, and others for Terry, Maingonnat and H. Grand – Chavin – Lamy.]