Fourets May 1952 Advertisement — Outils-Cycle tools for cycle builders and repairers and the patented Sonn-Nett bicycle bell, simple, light and strong, in all colors

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“OUTILS-CYCLE”

Tout l’outillage
pour constructeurs
de cycles
et réparateurs

Accessoires
divers

“SONN-NETT”

déposé breveté
SIMPLE-LÉGER
ROBUSTE
sans mécanique

Toutes couleurs

FOURETS frères, Constructeurs
-:- 20, rue du Rozier, St-Étienne – Tél. 47-82 -:-

[A ruled advertisement in black and white inside a heavy black frame, with two halftone drawings from photographs and the rest in type. At the upper right is a C-shaped hand tool with a T-shaped cross handle on a threaded screw, a knurled collar and a small pointed pin facing the gap in the C; a few tiny stamped characters on the body of the tool are too small to read. At the lower left is a round dome-shaped bicycle bell with a small striker arm, drawn in halftone, held on a split clamp ring with a bolt for the handlebar. At the left, a narrow column in condensed sans-serif has the heading “OUTILS-CYCLE” in quotation marks over a double rule, then four lines of text, a short rule and “Accessoires divers”, the first word spaced widely. At the right the brand name “SONN-NETT” in quotation marks, in tall condensed capitals, sits under the tool and above the bell’s caption lines, which are set in a mix of upright and slanted sans-serif and end with “Toutes couleurs” in bold. A full-width rule separates the lower band, where the firm’s name “FOURETS frères” is set in large bold type with “Constructeurs” in slanted type to its right, and the street address and telephone number sit beneath in small bold sans-serif between two dash-and-colon ornaments. There is no artist signature and no agency mark.]

[This advertisement shares page 44 of L’Officiel du cycle with advertisements for Spécialités TA, Spécialités TA and Velox, each held here as its own record, and one for Vickers.]