EMD 1953 Advertisement — E.M.D. spokes for cycles, motorcycles, children’s cars and toys, to the trade only

— Page 1 —
RAYONS EMD

Marque déposée

POUR
CYCLES
MOTOCYCLES
VOITURES D’ENFANTS
JOUETS

Ets Michel DURAFOUR
LES NEYROLLES (Ain) – Tél. 24

Vente exclusive
aux Constructeurs et Grossistes

[A ruled advertisement in black and white inside a thin rectangular frame. At the head a fan-shaped lettering design: “RAYONS” is set in shaded halftone capitals arranged along an arc, each letter tilted outward, with the word “EMD” in large shaded capitals on a dark half-disk at the center. Thin spokes with small round nipples radiate from behind the letters, one marked with an “M”, and a spoke end shows at each side. Below the design, “Marque déposée” is set in small roman type, followed by the product list in heavy wide sans-serif capitals, each line centered and of a different width. A short rule leads to “Ets Michel DURAFOUR” in bold type with the surname in capitals, then the town and telephone line in lighter wide type. A second short rule precedes the last two lines, set in bold roman. No signature is printed.]

[This advertisement shares page 194 of L’Officiel du cycle with an advertisement for Marvel, held here as its own record, and others for Poirier, Caillau, Automobile Ch. Mochet, Dupont, Pierre Monginet, H. Jeanneret & Cie and Actual-Sports.]