EMD May 1953 Advertisement — E.M.D. spokes, a registered mark, for cycles, motorcycles, baby carriages and toys, for builders and wholesalers only

— Page 1 —
RAYONS
EMD

Marque déposée

POUR
CYCLES
MOTOCYCLES
VOITURES D’ENFANTS
JOUETS

Ets Michel DURAFOUR
LES NEYROLLES (Ain) – Tél. 24

Vente exclusive
aux Constructeurs et Grossistes

[A ruled advertisement in black and white, enclosed in a thin frame, with the facing column cut off at its right edge. The head is a large lettered device. The word “RAYONS” is built from heavy shaded capitals set in a rising arch, each letter filled with a fine halftone pattern, and the letters “EMD” in larger shaded capitals sit in a semicircular block beneath the arch. Nine spokes are drawn in fine line, radiating from behind the lettering, each ending in a small round head or hook and one carrying a tiny letter “M” at its tip. Below the device, “Marque déposée” is in small roman type. A column of five centered lines of heavy sans-serif capitals follows, the third and fourth lines wider than the rest. A short rule separates this from the firm’s name in bold roman type and its town, department and telephone number in lighter capitals. A second short rule sits above the closing two lines of spaced roman type. No artist signature or agency mark is visible, and no text from the reverse of the leaf shows through.]

[This advertisement shares page 80 of L’Officiel du cycle with advertisements for CLEM and Maxi-Car, each held here as its own record, and others for Dupont, Fougerat, Léon Saunière, Lipton, Keim and R. Desreumaux.]