E. Perrin 1953 Advertisement — New-Star Hubs and Drum-Brake Hubs for Cycles and Motorcycles

— Page 1 —
NEW-STAR

MOYEUX ET MOYEUX FREIN-TAMBOUR
POUR
Cycles et Motocycles
E. PERRIN
BOËN-sur-LIGNON (Loire)
TÉLÉPHONE N° 5

[A ruled advertisement printed sideways on its page and turned upright here. At the upper left the word “NEW-STAR” stands in bold sans-serif capitals with a short rule beneath it. A large black emblem fills the right-hand part: the three letters R, M and M in heavy angular black capitals arranged around a central drum-brake hub drawn as a disc with a ring of round holes and a hexagonal nut, with fan-shaped sets of concentric curved lines radiating behind it. In the lower left a rounded box holds the text, the first line in condensed bold capitals, then “POUR” in small capitals, “Cycles et Motocycles” in a light sans-serif, the name “E. PERRIN” in very large bold capitals and the town and telephone lines in bold capitals with “(Loire)” in italic. A crack or break runs through the emblem. No signature or artist mark is visible.]

[This advertisement shares page 96 of L’Officiel du cycle with an advertisement for Sonnclair, held here as its own record, and one for Chazal-Rouchouse fittings for cyclomoteurs.]