E. Perrin November 1952 Advertisement — New-Star hubs and drum-brake hubs for cycles and cyclomoteurs, with the Romow emblem

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NEW-STAR

MOYEUX ET MOYEUX FREIN-TAMBOUR
POUR
Cycles et Cyclo-Moteurs

E. PERRIN
BOËN-SUR-LIGNON (Loire)
TÉLÉPHONE N° 5

[A ruled advertisement in black and white, printed sideways on the page so that all lettering reads from top to bottom when the sheet is turned a quarter turn; it is closed by a thick rectangular border. The main picture is a round emblem built from fine concentric arcs like the grooves of a record, with four heavy letters set in it. At the top stands a bold capital “R”, in the middle a ring drawn as a hub seen end-on, with a hexagonal axle nut at its center inside a circle of small round holes, and below it a bold “M” and a bold “W” that run into the arcs. A bordered label with rounded corners overlaps the lower left of the emblem and holds the text: “MOYEUX ET MOYEUX FREIN-TAMBOUR” in heavy condensed capitals, “POUR” small above a line of light, widely spaced type, the proprietor’s name “E. PERRIN” in very large, light-faced capitals, and the town and telephone line in bold capitals below it. The words “NEW-STAR” stand in heavy capitals at the far edge, over a short rule, apart from the label. There is no artist signature and no agency mark.]

[This advertisement shares page 72 of L’Officiel du cycle with advertisements for Cyclo, Barral and Sedis, each held here as its own record.]