E. Perrin September 1953 Advertisement — New-Star hubs and drum-brake hubs for cycles and motorcycles, with the R.M.M. emblem

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NEW-STAR

MOYEUX ET MOYEUX FREIN-TAMBOUR
POUR
Cycles et Motocycles

E. PERRIN

BOËN-sur-LIGNON (Loire)
TÉLÉPHONE N° 5

[A ruled black-and-white advertisement set inside a thin black frame, wider than it is tall. At the upper left “NEW-STAR” is set in bold italic capitals with a heavy rule beneath it. At the right a large circular emblem is drawn in bold line work: at its center a black disc pierced by a ring of round white holes surrounds concentric rings and a hexagonal axle nut, like a hub seen end-on, and around it curved bands of fine parallel lines sweep like the rim of a wheel, interrupted by three heavy black angular letter forms placed around the hub in a star-like arrangement, one resembling an R at the top and two zigzag shapes at the right and lower right that cannot be read with certainty as letters. A rounded-corner ruled panel at the lower left holds the text: the product line in condensed bold capitals, “POUR” in small roman capitals, “Cycles et Motocycles” in a light sans-serif, the name “E. PERRIN” very large in sans-serif capitals, the town in bold sans-serif capitals and lower case with “(Loire)” in small italics, and the telephone line in small bold capitals at the lower right of the panel. No artist signature or agency mark is visible, and no text from the reverse of the leaf shows through.]

[This advertisement shares page 166 of L’Officiel du cycle with an advertisement for Barral, held here as its own record, and others for Vickers and des Établissements André Bertin.]