Duralumin 1955 Advertisement — Cegedur Light Alloys: a Bicycle with Mudguards and Drop Bars in Silhouette

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TROY

CEGEDUR·CEGEDUR·CEGEDUR (the word repeated across the frame)

tubes pour cadres et guidons
profilés pour jantes
tôles, bandes et barres pour pédaliers
garde-boue et accessoires
en DURALUMIN et DURALINOX

ATLANTE 720

COMPAGNIE GÉNÉRALE DU
DURALUMIN ET DU CUIVRE
CEGEDUR

[A full-page advertisement printed in black, gray and one green spot color. A square black panel at the center holds a bicycle drawn as a gray silhouette in flat tone: a road machine with drop handlebars, front and rear mudguards, a rear luggage carrier, a chain and a derailleur, seen from a three-quarter angle; the front wheel and handlebars, in a darker gray, overlap the panel’s right edge and spill onto the white margin. The panel is framed on its left, top, right and bottom by rows of the word “CEGEDUR” repeated in sans-serif capitals: white on black along the left and top, shrinking in size toward the inner corner, then black on white down the right and, upside down, along the bottom. At the lower right a green shield carries the heading “COMPAGNIE GÉNÉRALE DU DURALUMIN ET DU CUIVRE” in white capitals across its top and the word “CEGEDUR” in large white letters over a drawing of bundled bars, tubes and sheets in white line. At the lower left a five-line list in italic roman type sits below the frame, ending with “DURALUMIN” and “DURALINOX” in larger capitals; a vertical line of spaced capitals “ATLANTE 720” runs up the left margin. The signature “TROY” appears in small italic capitals at the upper right corner, outside the frame. No telephone number or street address is printed.]