Duralumin 1954 Advertisement — Light Alloys for Stems, Hubs, Cranks, Handlebars, Rims and Mudguards

— Page 1 —
alliez
LA LÉGÈRETÉ
L’Élégance
LA SOLIDITÉ
avec
LES ALLIAGES LÉGERS

ATLANTE 410

TROY

COMPAGNIE GÉNÉRALE DU
DURALUMIN ET DU CUIVRE
CEGEDUR

utilisez
Les caractéristiques mécaniques élevées du DURALUMIN
pour les potences, moyeux, plateaux, manivelles, etc…

utilisez
Le beau poli, la facilité d’entretien et la résistance des
DURALINOX pour les guidons, jantes, garde-boue, carters,
carénages, réservoirs et pour tous les accessoires (bouchons,
éclairage, avertisseurs, pompes, porte-bagages, etc…)

Mais exigez toujours les poinçons ou étiquettes de garantie

ALLIAGE LÉGER
DE LA
COMPAGNIE GÉNÉRALE DU
DURALUMIN
ET DU CUIVRE
(CEGEDUR)
Marque de Garantie

DURALUMIN FORGE
MÉTAL
FOURNI PAR
CEGEDUR
Garantie de Qualité

CEGEDUR
66, Avenue Marceau – PARIS 8e – Tél. BAL. 54-40

[A full-page advertisement printed in black with a bright green second color, no outer frame. At the top the word “alliez” is set in spaced heavy italic lowercase between two thick horizontal bars, joined by a thin line that bends down to the left into the picture. At the right a tall green brace opens before three lines in green: “LA LÉGÈRETÉ” in widely spaced thin condensed capitals, “L’Élégance” in a flowing script and “LA SOLIDITÉ” in heavy wide capitals. Below, “avec” in small slanted italic leads into “LES ALLIAGES LÉGERS” in heavy condensed black capitals. At the left a tall black parallelogram carries a stacked line engraving, white on black with fine hatching, of cycle and motorcycle parts: a front mudguard and fork with a drum-brake wheel, a fuel tank with a filler cap and a small winged badge, handlebars with grips and a brake cable, a headlamp, a luggage carrier, a pedal with a cutout cage, a crank arm and a chainwheel with five large openings. The chainwheel is captioned “ATLANTE 410” in white capitals running up the left edge of the black field, and the name “TROY” runs vertically in small white capitals near the bottom right corner of the drawing, apparently the illustrator’s signature. A black arrow points down from the field to a small shield-shaped mark, with the full company name in tiny capitals across its top and “CEGEDUR” over a bundle of drawn tubes and bars. At the right three gray halftone triangles, pointing left, hold white pictograms of a bicycle, a motorcycle and a scooter, each followed by a long dashed black rule that divides the text into sections. The sections are set in a light geometric sans serif with the lead words “utilisez” in slanted heavy lowercase. Two round green seals stand side by side near the foot, one for the light alloy and one for forged duralumin, with their lettering following the circles. A large green “CEGEDUR” in heavy sans serif capitals spans the foot, with the address and telephone line in bold black type beneath it.]