Duralumin 1953 Advertisement — Duralumin and Duralinox light alloys for cycles: stems, hubs, chainwheels and cranks

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alliez
{ LA LÉGÈRETÉ
L’Elégance
LA SOLIDITÉ
avec
LES ALLIAGES LÉGERS

utilisez
Les caractéristiques mécaniques élevées du DURALUMIN
pour les potences, moyeux, plateaux, manivelles, etc…

utilisez
Le beau poli, la facilité d’entretien et la résistance des
DURALINOX pour les guidons, jantes, garde-boue, carters,
carénages, réservoirs et pour tous les accessoires (bouchons,
éclairage, avertisseurs, pompes, porte-bagages, etc…)

Mais exigez toujours les poinçons ou étiquettes de garantie

ALLIAGE LÉGER
DE LA
COMPAGNIE GÉNÉRALE DU
DURALUMIN
ET DU CUIVRE
(CEGEDUR)
Marque de Garantie

DURALUMIN FORGE
MÉTAL
FOURNI PAR
CEGEDUR
Garantie de Qualité

COMPAGNIE GÉNÉRALE DU
DURALUMIN ET DU CUIVRE
CEGEDUR

CEGEDUR
66, Avenue Marceau – PARIS 8° – Tél. BAL. 54-40

ATLANTE 410
TROY

[A full-width advertisement in black and orange on a plain ground. At the left stands a tall black slanted panel with a line-engraved still life in white hatching: at the top a front wheel with a mudguard and fork leg, then a fuel tank with a small badge, a bent handlebar with a brake lever and cable, a pointed headlamp, a pedal, a boxed luggage rack, a crank arm and a chainring with cut-out spokes. A black line leads from the word “alliez” in spaced slanted black capitals between two bars, curves down and enters the top of the panel. Three screened gray triangles at the panel’s right edge each hold a small white pictogram, a bicycle, a motorcycle and a scooter, and each is followed by a long dashed rule across the page. To the right, the headline is set in orange: “LA LÉGÈRETÉ” in widely spaced thin capitals, “L’Elégance” in a flowing script and “LA SOLIDITÉ” in heavy spaced capitals, all tied by a tall brace at the left; “avec” in slanted script and “LES ALLIAGES LÉGERS” in black roman capitals follow. The two lists of uses are set in light sans-serif type, each introduced by “utilisez” in slanted black script. Near the foot two round orange stamp marks carry the alloy guarantees, one with a band bearing “DURALUMIN” across its center and one with a ring reading “DURALUMIN FORGE”. At the lower left an arrow leads down from the panel to a black shield holding the firm’s monogram over a fan of drawn aluminum sections and tubes, with a narrow band of tiny capitals above it; a rule runs from the shield to the firm’s name “CEGEDUR” in very large orange sans-serif capitals, with the address in bold black type beneath. A small printed reference, “ATLANTE 410”, runs upward along the left edge of the panel and the signature “TROY” runs upward along its lower right edge.]