Dos Clair 1953 Advertisement — The Rear Reflector Light That Saves Your Life at Night

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DOS CLAIR…

… LA NUIT
SAUVE
VOTRE VIE

En vente chez votre fournisseur habituel
Fabrication Rétrophare, 142, r. des Rosiers, SAINT-OUEN (Seine)
Téléphone : MON. 21-13

[A boxed advertisement in black and white, the main field a solid black night scene drawn in white line and hatching. A white banner across the head holds the words DOS CLAIR… in heavy slab capitals. At the upper left a rear reflector lamp is drawn in line engraving, a trapezoidal housing with a ribbed lens and a loop at the top. At the center a cyclist is seen from behind riding a bicycle at night, one arm extended and a beam of ruled lines fanning from his hand to the right, with a lit cone falling behind him from the rear light; tall poplar-like trees and a road marker in the background are sketched in thin strokes. At the lower left a halftone cone of cross-hatched light rises from a car headlamp and wheel arch at the foot. The slogan stands in white slab capitals at the right. Beneath the black field the sales line is set in bold italic and the maker’s name, address and telephone in bold sans-serif. A small unidentified monogram, a circled letter with a star, appears at the lower left corner of the black field.]

[This advertisement shares page 76 of L’Officiel du cycle with advertisements for Verdier rectifiers for flywheel magnetos and Gerbaud test benches.]