Dos Clair September 1953 Advertisement — A clear back at night saves your life: a rear reflector lamp and a lit cyclist

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DOS CLAIR…

… LA NUIT
SAUVE
VOTRE VIE

En vente chez votre fournisseur habituel
Fabrication Rétrophare, 142, r. des Rosiers, SAINT-OUEN (Sein[illisible]
Téléphone : MON. 21-13

[A black-ground advertisement in line engraving with white linework, closed at the foot by a ruled strip of plain paper carrying the firm lines. Across the head, a white banner slanted at its left end holds the words “DOS CLAIR…” in heavy black slab-serif capitals. At the upper left a rear lamp is drawn large and tilted, a rectangular lens with fine ribbed hatching beside a panel of small molded cups, topped by a curved handle-like bracket with a slotted screw. At the center a cyclist is seen from behind, in a white shirt with one arm raised to signal, riding a bicycle with a wide white wedge of light falling behind him from the rear lamp and a hatched beam of light thrown ahead from the handlebar lamp; tall trees and a dashed road edge stand in the dark behind, and a small roadside post or low vehicle shows at the right edge. In the lower half a fan of crosshatched light descends toward a curved fender and wheel at the foot, drawn with dense parallel hatching. The slogan “… LA NUIT SAUVE VOTRE VIE” is set in heavy white slab-serif capitals down the right side. Below the black panel an italic line and two bold sans-serif lines give the retail note, the maker, the street address and the telephone number. A small monogram in a circle with a star, apparently an artist’s mark, sits in the lower left corner of the panel and cannot be read with certainty. The right edge of the crop is cut: the last letter of “VIE” and the end of the address line are clipped, and the left end of the address line also touches the edge.]

[This advertisement shares page 130 of L’Officiel du cycle with advertisements for Cizeron, A.C., Cholain and Éclair, each held here as its own record.]