Dos Clair May 1953 Advertisement — Dos Clair saves your life at night: a combined rear lamp for cycles and motorcycles with a red light and a reflector

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DOS CLAIR

la nuit
Sauve
votre vie –

Combiné d’éclairage arrière
pour
CYCLES et MOTOCYCLES

Sécurité
TOTALE
prix
DERISOIRE

LE SEUL QUI COMPRENNE :
UN FEU ROUGE TRÈS VIF
UN CATADIOPTRE INCORPORE
UN PROJECTEUR éclairant le dos et
les bras du cycliste, rendant parfaitement
visibles sa présence et ses signaux.

Sté RETROPHARE
142, r. des Rosiers – SAINT-OUEN (Seine) MON 21-13

Breveté
France et
Etranger

[A full-color advertisement in red and black on a cream ground, framed by a rule, with a large dark panel across the upper two thirds and a red band at the foot. “DOS CLAIR” is set across the head in very heavy red sans-serif capitals. At the left a tall lighthouse is drawn in line engraving with a red lantern at the top, and a thin beam from it runs to the right across the head of the sheet. Inside the panel “la nuit” is set in small red italic brush lettering and “Sauve votre vie” in large white brush script with a red shadow and an underline, over streaks of red and black. A caption in small black brush lettering on a light band reads “Combiné d’éclairage arrière pour CYCLES et MOTOCYCLES”. At the right, in a second dark panel with rounded corners, a cyclist is seen from behind in halftone, riding away with one arm raised in a turn signal, lit by a pale cone of light that spreads from a small red lamp on the rear mudguard. A red box at the far right is lettered “Sécurité TOTALE prix DERISOIRE” in black brush script, and beneath it a rear lamp is drawn large in red and white line work, a wedge-shaped body with a hatched reflector and a vertical row of ribbed ridges on its side, with the words DOS CLAIR on its top and starburst rays around it. A torn-edged cream label at the lower left carries the selling points in spaced roman capitals, three of them marked with red dots. The firm’s name and address are printed in black on the red band at the foot, with “Breveté France et Etranger” in small type at the right. No artist signature or agency mark is visible, and no text from the reverse of the leaf shows through.]

[This advertisement shares page 74 of L’Officiel du cycle with advertisements for Sleeping and Hutchinson.]