La Française Diamant Poster (Undated) — Jacques Blein, Jules Rossi and the Yellow Ribbon of Paris–Tours

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Jules Rossi
Enlève le
RUBAN JAUNE
DE LA ROUTE
PARIS-TOURS
A 42 KMS 092
DE MOYENNE SUR.

BICYCLETTE
LA FRANÇAISE-DIAMANT
9 Fois Champion de France
CYCLES . TANDEMS . VÉLOS-MOTEUR . MOTOS . T.S.F.

[Signed at the right of the picture:] Jacques Blein
[Printed along the left edge:] AFFICHES GAILLARD PARIS AMIENS
AGENT:

[A pale pink and gold sky over a cream sheet. At the left a town with a domed church and an old gate; at the upper right the Eiffel Tower. A dark-haired young cyclist in a striped jersey and a black satchel on his back raises a yellow ribbon in one hand and smiles; he rides a drop-handlebar bicycle with a small lamp on the fork. At the lower left a table-model radio set stands in a red box beside the words T.S.F. The slogan block fills the foot: BICYCLETTE in small letters, LA FRANÇAISE-DIAMANT in large dark capitals, 9 Fois Champion de France under it, and the list of products on a red band.]