D’Alessandro 1955 Advertisement — Tubulars for Training and Competition

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BOYAUX
D’Alessandro

POUR L’ENTRAINEMENT
POUR LA COMPETITION
ET SES CHAMBRES A AIR ROUGES

DISTRIBUTEURS EXCLUSIFS : J. E. CANETTI ET Cie – 16, RUE D’ORLÉANS – NEUILLY-SUR-SEINE – TÉL. MAI. 54-00

[A narrow horizontal advertisement across the page, a solid black panel between vertical rules. At the left a tilted cream tag shaped like an arrow carries two lines in a small roman, the first ending in a smudged group of characters and a matching smudge at the tag’s left end. “BOYAUX” stands at the upper right in white sans-serif capitals, and “D’Alessandro” sweeps across the panel in a large white script with diagonal hatched shading and a long swash underline. The three lines on training, racing and red inner tubes are reversed in spaced white sans-serif capitals. Beneath the panel the distributor’s name, address and telephone run in one line of condensed black capitals. There is no drawing and no signature.]

[This advertisement shares page 52 of L’Officiel du cycle with advertisements for Peugeot and Ad-Hoc, each held here as its own record, and one for the Saker switch grip.]