D’Alessandro 1954 Advertisement — The Famous Tubulars, for Training and for Racing

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Au Salon du Cycle

Les fameux BOYAUX D’Alessandro
ont retenu l’intérêt des plus
grands champions

Suivez leurs conseils, demandez

Pour l’entraînement
Types : VULCAN
COTE D’AZUR
COTE D’AZUR CHAPE BLEUE

Pour la compétition
Type : IMPERFORABILE
GIRO D’ITALIA
CRITÉRIUM

DISTRIBUTEURS France, Union française, Exportation : Sté J.-E. CANETTI & Cie
16, RUE D’ORLÉANS
NEUILLY – SUR – SEINE
TÉLÉPHONE : MAI. 54.00

[A ruled advertisement in black set landscape across the page. “Au Salon du Cycle” heads it in bold sans-serif, and “Les fameux” in light italic leads into a large black shape like a pennant or tire tread on which “Boyaux” stands in white bold italic capitals and “D’Alessandro” sweeps in a large white copperplate script with hatched shading and a long arrow-tipped tail flourish. “Suivez leurs conseils, demandez” is set in a heavy brush script. The training and racing tubular models are listed in bold sans-serif capitals in two columns, and the distributor, Société J.-E. Canetti & Cie of Neuilly-sur-Seine, runs across the foot in condensed capitals with its address in small roman capitals. A stray piece of type shows between “Au” and “Salon”. There are no drawings.]

[This advertisement shares page 88 of L’Officiel du cycle with advertisements for the Chazal-Rouchouse La Fusée silencer and Chazal-Rouchouse engine fairings for cyclomoteurs.]